Privacy & Cookie Policy

1. Who we are

This policy is issued by Goodguys2Greatmen, LLC, 550 Drake Ranch Road, Livermore, Colorado 80536, United States. Goodguys2Greatmen, LLC operates goodguys2greatmen.com and determines how personal information collected through this website is used.

Goodguys2Greatmen works with authorised coaches and service providers to review applications and deliver Services. Some are located outside the United States. If your application or programme involves Dan Dore or Daniel Dore Coaching Ltd, that coach or business may receive the information reasonably needed to review your application, communicate with you or provide the assigned Service. This does not make the separate goodguys2greatmen.co.uk website part of this policy.

For privacy questions or requests, email steve@goodguys2greatmen.com.

2. Information we collect

Information you give us

Depending on how you use the Services, you may provide:

• Identity and contact information: name, email address, telephone number, postal address, location and communication preferences.
• Account information: username, password or other login details, account preferences and subscription status.
• Coaching application information: age, marital status, approximate income, goals, challenges, relationship circumstances, readiness for coaching, preferred call time and whether we may leave a message.
• Coaching and communication information: information in emails, calls, sessions, messages, support requests, questionnaires, exercises, group discussions and feedback.
• Purchase information: products or services purchased, billing and delivery information, transaction references, payment status, refunds and subscription history. PayPal processes payment credentials as described below.
• Quiz and AI information: answers, scores, prompts, chat messages, feedback and resources viewed or selected.
• Event information: booking details and, when genuinely needed, dietary, accessibility, emergency-contact or accommodation information.
• Content you submit: blog comments, reviews or testimonials. A blog comment may display the name and content you provide publicly. We obtain permission before publishing an identifiable client testimonial or story.
• Information about other people: information about a spouse, partner, child or another person that you choose to include in a form, coaching conversation or message.

Please provide only information that is relevant. If you tell us about another person, do not provide more than is necessary and make sure you are entitled to share it.

Information collected automatically

When you use the website or an online Service, we and our providers may collect your IP address, approximate location, browser and device type, operating system, language, referring page, pages and resources viewed, clicks, dates and times, session information, cookie or advertising identifiers, cart activity, errors and security events.

Information received from others

We may receive transaction and subscription information from PayPal; enrolment or activity information from a course, event or community platform; referral information from a coach or business partner; and analytics or campaign information from Google. We may combine it with information already held when reasonably necessary and permitted by law.

Notice at collection

The following summary describes the categories of personal information we may collect. We use these categories for the purposes described in section 4, disclose them to the recipients described in section 8 and retain them as described in section 10.

3. Consumer health and other sensitive information

Because of the nature of relationship coaching, you may choose to tell us about mental or physical health, depression, anxiety, ADD/ADHD, addiction, therapy, sexual life, sexual orientation, religious beliefs or other deeply personal circumstances. Some state laws may classify this as sensitive personal information or consumer health data even though Goodguys2Greatmen is not a healthcare provider.

We collect this information directly from you through an application, questionnaire, message or coaching conversation. We use it only when reasonably necessary to assess whether coaching is appropriate, prepare for a call, provide the requested Service, protect safety, respond to your request, maintain required records or establish and defend legal rights. Where the law requires consent before collection or processing, we ask for that consent separately.

We do not sell consumer health data or other sensitive information. We do not use it for Google Ads, targeted advertising or advertising audiences. We disclose it only to the coach or authorised team member who needs it, a contracted service provider that must process it to support the requested Service, a professional adviser, or an authority or emergency recipient when legally required or reasonably necessary to address a serious and immediate safety risk.

You may request access to or deletion of consumer health data by emailing steve@goodguys2greatmen.com with the subject line “Consumer Health Data Request.” You may withdraw consent for future processing, although this does not affect processing already carried out and may mean we cannot provide a particular Service. If we deny a request and applicable law gives you an appeal right, reply with the subject line “Privacy Appeal” and explain why you believe the decision should be reconsidered.

Do not enter medical records, full names, contact details or identifying information about another person into the AI assistant. If a form does not require sensitive information, please do not include it.

4. How we use information

We use personal information for the following business and service purposes:

• responding to enquiries and reviewing coaching applications;
• arranging calls and assigning an appropriate coach;
• providing coaching, memberships, courses, audio products, subscriptions, events, accounts and customer support;
• processing orders, renewals, cancellations and refunds;
• operating, maintaining, troubleshooting and securing the website and accounts;
• running quizzes and the AI-guided resource assistant and improving their relevance and safety;
• sending newsletters and programme information when you have requested or permitted them;
• understanding website use and measuring content and campaign performance;
• measuring Google Ads and supporting remarketing or audience functions when enabled and permitted;
• preventing spam, abuse, fraud, security incidents and violations of our terms;
• complying with tax, accounting, regulatory and other legal obligations;
• establishing, exercising or defending legal rights; and
• publishing an identifiable testimonial, case study or recording only with the permission required for that use.

We do not make a decision that produces legal or similarly significant effects about you solely by automated means. A quiz or AI response may suggest educational resources, but it does not diagnose you, decide your legal rights or replace human review of a coaching application.

5. Cookies, analytics and advertising

Cookies and similar technologies are small files or identifiers used to make the website work, remember preferences, understand use and measure advertising. Some are set by us and others by service providers.

Where consent is required, we do not activate non-essential analytics, advertising or media technologies until you accept the relevant category. You may accept, reject or manage non-essential categories through the website’s cookie controls and change your choice later through the Cookie Settings link in the footer. You can also delete or block cookies in your browser, although parts of the Services may not work correctly.

Our cookie-choice cookie is designed to remember a selection for 30 days. Other cookie lifetimes depend on their purpose and provider. For Google’s data practices and controls, see Google’s Privacy Policy and My Ad Center.

We do not sell personal information for money. Our use of Google advertising technologies may, however, be treated as “sharing,” “sale” or “targeted advertising” under some state laws. Where those laws apply, you may opt out through Cookie Settings or by contacting us. We also process recognised universal opt-out signals, such as Global Privacy Control, when legally required.

6. AI-guided tools and quizzes

The website may include an AI-guided educational assistant that helps visitors find relevant Goodguys2Greatmen content and suggests practical next steps. When you use it, your prompt, recent conversation context, response, feedback, basic technical information and resources shown or selected may be processed by our website and technology providers that support the feature.

Do not use the assistant for an emergency or enter information you would not want processed by an online service. Avoid full names, contact or payment information, medical records, confidential documents, or identifying information about a spouse, partner or child. AI responses can be inaccurate and are educational only.

Authorised personnel may review limited conversation logs to prevent abuse, troubleshoot problems and improve relevance. AI conversation logs are ordinarily deleted or de-identified within 90 days unless you submit the information as part of an application, ask us to retain it, or we need it for security or legal reasons.

Quizzes may calculate a score or category from your answers and show related educational content. A quiz result is not a clinical assessment. If a human coach uses your answers to respond to an enquiry, we treat them as application or coaching information.

7. Payments, products and subscriptions

Payments for subscriptions, audio products and other purchases are processed through PayPal. PayPal processes payment credentials under its own privacy terms and acts independently for much of that processing. We do not receive your full card number, bank-account credentials or PayPal password. We may receive your name, contact and billing details, delivery details where applicable, transaction identifier, amount, currency, payment status, fraud or risk result and subscription status to fulfil the order and maintain our records.

See PayPal’s Privacy Statement. Cancelling a recurring payment with PayPal does not automatically delete your Goodguys2Greatmen account or records. Contact us if you also want to close an account or make a privacy request.

8. Who receives information

We disclose personal information only as reasonably necessary for the purposes described in this policy. Recipients may include:

• Authorised personnel and coaches: the team member, contractor or coach who needs the information to review an application, assign a coach, deliver a programme or provide support. This may include Dan Dore or Daniel Dore Coaching Ltd when involved in a Service requested through goodguys2greatmen.com. They are expected to keep the information confidential and use it only for authorised work.
• Website and infrastructure providers: hosting, content delivery, backup, security, WordPress/WooCommerce support and Cloudflare.
• Payment provider: PayPal.
• Analytics and advertising provider: Google, including Google Analytics and Google Ads, subject to your privacy choices and the restrictions described above.
• Communication and service platforms: providers used for email delivery, telephone or video calls, course delivery, communities, customer support and event administration. Depending on the Service, these may include Zoom, Facebook, Thinkific or similar platforms.
• Content platforms: YouTube, podcast platforms and other services whose content you choose to load or whose links you follow.
• Professional advisers: accountants, insurers, auditors, lawyers and consultants who need information to provide professional services.
• Authorities and safety recipients: courts, regulators, law enforcement, emergency services or other parties when disclosure is required by law or reasonably necessary to protect rights, safety or security.
• Business transaction recipients: a genuine prospective buyer, investor or successor in a merger, financing, reorganisation or sale, subject to appropriate confidentiality and legal safeguards.

Information you choose to post in a group programme, community, live call, comments area or public review may be seen by other participants or the public. We ask group members to respect confidentiality, but we cannot control what another participant does with information you voluntarily share. Use care and avoid disclosing information that identifies another person.

We inform you and seek permission where required before recording a private coaching call or publishing an identifiable recording, testimonial or case study.

9. International processing

Goodguys2Greatmen, LLC is based in the United States and serves clients internationally. Our coaches, contractors and technology providers may work or operate systems in other countries. Personal information may therefore be accessed or stored outside the state or country where you live, including in the United States.

We use reasonable contractual, confidentiality and security measures for international service providers and restrict access to what is reasonably necessary for the assigned work. If the law that applies to you requires a specific safeguard for a cross-border transfer, we take the measures required by that law.

10. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution needs. Our usual maximum periods are:

• Enquiries and applications that do not become a client relationship: up to 24 months after the last meaningful contact, unless you ask us to delete them sooner or a legal reason requires longer.
• Client agreements, service records and coaching administration: for the client relationship and generally up to 6 years afterwards. We aim to delete or de-identify detailed sensitive notes sooner when no longer needed.
• Orders, invoices, payments, refunds and tax records: up to 7 years or a longer period required by law.
• Accounts and subscriptions: while active and afterwards for the applicable transaction, legal and security periods.
• Marketing contacts: until you unsubscribe or object. We may retain a minimal suppression record so we do not contact you again.
• AI conversation logs: ordinarily no more than 90 days, as described above.
• Security and server logs: ordinarily up to 12 months unless needed to investigate an incident.
• Cookie preference: currently 30 days. Other cookies are retained according to their function and provider settings.
• Comments, reviews and permitted testimonials: while the related content or Service remains published, unless removed earlier following a valid request.
• Backups: deleted information may remain in restricted backups for up to 90 days before being overwritten, unless a longer period is required for security or legal reasons.

We may shorten or extend a period when the amount, nature or sensitivity of the information, risk of harm, an ongoing claim, a safety concern or a legal requirement makes that appropriate. We may retain de-identified information that can no longer reasonably identify you.

11. Security and confidentiality

We use reasonable technical, organisational and administrative safeguards designed to protect personal information. These include encrypted connections, access controls, security and anti-spam services, role-based access, backups, software updates and confidentiality requirements for personnel and coaches.

No website, email, video call, payment service or storage system is completely secure. We cannot promise “100% security.” Use a strong, unique password, keep credentials private and avoid sending highly sensitive information through ordinary email. Tell us promptly if you believe an account or communication has been compromised.

Coaching confidentiality is important to us, but it is not absolute. We may disclose information when you authorise us, when needed to provide the Service, when required by law or court order, to establish or defend legal rights, or when we reasonably believe disclosure is necessary to address a serious and immediate threat to a person’s safety.

12. Marketing choices

If you request coaching insights, an ebook, programme updates or other marketing, we may send relevant emails. Marketing permission is separate from permission to process a coaching application. You may unsubscribe at any time using the link in an email or by contacting us. We may still send non-promotional messages necessary for an enquiry, purchase, account, subscription, event or active Service.

Withdrawing marketing permission does not cancel a paid subscription or PayPal payment. Use the applicable cancellation process or contact us if you also want to cancel a Service.

13. United States privacy rights

Depending on your state and whether its privacy law applies to Goodguys2Greatmen or to particular processing, you may have the right to:

• confirm whether we process your personal information and request access to it;
• correct inaccurate personal information;
• request deletion of personal information;
• receive certain information in a portable format;
• withdraw consent for future processing of sensitive information;
• opt out of targeted advertising, sale or sharing as those terms are defined by applicable law;
• limit certain uses or disclosures of sensitive personal information where applicable;
• use an authorised agent to make a request where permitted;
• appeal our refusal of a request where the law provides an appeal right; and
• receive equal service and not be unlawfully discriminated against for exercising a privacy right.

We do not sell personal information for money. In the preceding 12 months, we may have disclosed the categories in section 2 to the recipients in section 8 for business purposes. If Google Ads remarketing or audience features were enabled, online identifiers, approximate location and internet or device activity may have been “shared” for cross-context behavioural advertising or processed for targeted advertising as those terms are defined by some state laws. We do not knowingly sell or share consumer health data, coaching applications, coaching notes or personal information of anyone under 18 for advertising.

To opt out of advertising-related sharing, use Cookie Settings in the website footer or email us. We also honour recognised browser-based universal opt-out signals when required by applicable law. The signal applies to the browser and device that sends it; if you use another browser or device or clear cookies, you may need to set the preference again.

To make another request, email steve@goodguys2greatmen.com with the subject line “Privacy Request.” Tell us what you are requesting and which email address, account, purchase or Service is involved. We may need to verify your identity. If an authorised agent submits a request, we may ask for proof of authority and identity.

Rights are not absolute. We may retain information needed to complete a transaction, maintain tax records, prevent fraud, protect safety, exercise free-speech rights, establish or defend legal claims, or satisfy another lawful exception. We will explain if an exception applies. If applicable law gives you the right to appeal a refusal, reply to our decision within 45 days with the subject line “Privacy Appeal.”

14. Children

The Services are intended only for adults aged 18 and over. We do not knowingly collect personal information directly from children. Do not submit an application, create an account, purchase a Service or use the AI assistant if you are under 18. If you believe a child has provided personal information, contact us so we can investigate and delete it where appropriate.

Adults sometimes discuss their children during relationship coaching. Provide only what is relevant, avoid unnecessary identifying details and do not upload a child’s private documents unless we have specifically requested them for a lawful and necessary reason.

15. Third-party services and links

The Services link to or integrate with services operated by others, including PayPal, Google, Cloudflare, YouTube, podcast platforms, Facebook, Zoom and Thinkific. A third party may act as our service provider for some processing and independently determine other processing. For example, PayPal independently controls much of the information it uses to provide its payment service, and a social network controls information processed when you use its platform.

When you leave our website, use a third-party account or choose to load embedded content, that provider’s policy and settings also apply. We are not responsible for an unrelated third party’s independent practices. Review its terms before providing information.

16. Changes to this policy

We may update this policy when our Services, providers or legal obligations change. We will post the updated version here and change the “Last updated” date. If a change materially affects how we use information already collected, we will provide additional notice or seek permission when required.

17. How to contact us

For questions, concerns or privacy requests, contact:

Goodguys2Greatmen, LLC
550 Drake Ranch Road
Livermore, Colorado 80536
United States
Email: steve@goodguys2greatmen.com
Telephone: +1 (970) 219-2148