Your Willingness To Always Apologise Turns Her Off

Are you tired of saying “I’m sorry” and getting nothing in return?

A common complaint men have about women is that they never say they’re sorry…for anything…ever.

Here’s what I know about these men. I know this because I was one.

My frustration with a woman’s inability to apologize was caused by my desire for reciprocation.

In other words, I spent so much time apologizing for everything I just wanted to hear her say it back – just once!

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And therein lies the curse of the apologetic husband.

The more you accept blame and apologize the more angry and frustrated you will get about her not doing the same.

What if you just stopped apologizing?

What if you decided you had nothing to apologize for?

A guy like that will never get an apology from a woman. She knows his “apologitis” (a new disease I just made up) is caused by his desire to make her like him or approve of him.

I used to apologize for everything thinking that’s what nice guys do, right?

We fall on our sword. And women should dig that. The more we apologize, the more she will think we’re honest, kind and trustworthy.

And then she’ll want sex “fer sure!”

Wrong again. To her, “apologitis” feels tremendously annoying, manipulative, unmasculine and unsexy.


Because the only reason we are doing it is to make her like us or get her to apologize in return. It’s another one of those secret deals the “nice husband” makes to manipulate her into giving him what he wants.

And she can smell that on us at the molecular level.

Do you see now why it’s a losing proposition?

The Stupid Things We Apologize For

I want to challenge you to go “cold turkey” for 30 days. Stop apologizing for stupid things.

What stupid things, you ask? Here’s a quick list off the top of my head.

Do you make any of these apologies on a regular basis?

  • Apologize for her being mad
  • Apologize if she is upset about anything
  • Apologize for her bad news
  • Apologize for working late
  • Apologize for wanting sex
  • Apologize for being attracted to her
  • Apologize for just wanting to help
  • Apologize for being a man
  • Apologize for wanting time with your friends
  • Apologize for wanting affection
  • Apologize for not being able to read and listen to her at the same time
  • Apologize for touching or kissing her
  • Apologize for waking up with a raging erection
  • Apologize for not reading her mind
  • Apologize for not knowing what is bothering her

You Have to Stop Saying Stuff Like This

This is what it sounds like.

“I’m sorry if this doesn’t make you happy”

“I’m sorry that me just trying to help you makes you mad”

“I’m sorry if I said something wrong”

“I’m sorry if wanting a kiss upset you”

“I’m sorry you’re uncomfortable when I initiate sex”

“I’m sorry your parents are absolutely freaking nuts and you feel like a victim and controlled by them.”

I’m not saying you should stop being a kind, compassionate, empathetic, caring and considerate man.

Do you think you would notice anymore if she wasn’t apologizing?

I think not. But that’s going to be hard, isn’t it?

That’s because some of us tend to apologize for anything and everything – even if we’ve done nothing wrong. Have you ever had a friend like that?

I’m saying you should stop with the “apologitis”. There are much better, more attractive ways to handle those issues.

The truth is you’re really not sorry for those things.

You’re just saying so because that’s what “nice husbands” do.

You’re hoping maybe she’ll say she’s sorry too. Maybe she will appreciate you more.

Don’t do that. I challenge you not to apologise for thirty days. Can you do it?

Email me and tell me how it feels.

I predict you will feel liberated.

And you just might hear your first apology from her!

My new book Straight Talk Tools for the Desperate Husband will help you to lead yourself and your relationship back to good health. Understand why your partner acts the way she does toward you and learn how to lead your life in the direction you want it to go. You CAN have the relationship you want, fulfilling all your desires while maintaining love and respect.

I wrote a free e-book to help men learn how to lose their fear and be more bold in their marriage to create the love and connection they want. Get The Hard to Swallow Truth About Saving Your Marriage.

If you want to learn more about how to take a bigger step toward being a clear-headed, confident man of action, then find out more here. I would be thrilled to help you get there – our first discovery call is always free and always gives you a BIG boost of confidence.

You WILL become a clearer, stronger, more confident man only through other men. Your woman cannot take you there – and she doesn’t WANT to…trust me on that.

Photo: Matt Wu/Flickr

author avatar
Dan Dore Certified Professional Men’s Coach
Dan Dore has been a professional Men’s Coach specialising in helping men who are lacking confidence, unhappy and unfulfilled in their life and relationships. Dan has 10 years experience coaching men to improve their self-confidence issues and improve their ability to create more emotional connection, more trust, more respect, and to learn how to lead the sexual intimacy and affection in their relationship whenever they want. If you're tired of dealing with rejection and criticism, Dan will help you challenge the current status, stand up for what you want to change and finally be happy in yourself and your ability to create the kind of connection and passionate life that you really want.
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