The Most Important Question Every Man Must Answer
This is a serious question…seriously.
It’s midnight. It’s raining. You stopped by the grocery store to get stuff you really need and you’re in a hurry to get home.
Just as you throw the last bag in the car you turn to look at the empty shopping cart.
What do you do next?
Nobody’s watching. Nobody will know.
You can shove it into the space next to you and take off or you can beach it on a nearby island.
Surely there’s some 14-year-old whose job it is to come find your cart in the morning.
Or…do you bite the bullet and run it (or ride it preferably) down to the nearest “Cart Corral” area where the other good doobies put their carts?
No judgment here, brother. I’ve done it both ways in my day.
It’s funny when I bring this example up in a coaching call with a man. Before I even finish the question he always says,
“Oh man, I ALWAYS take it back to the cart corral!”
He immediately knows what I’m getting at. He knows who he wants to be. Even if he’s lying to me.
It’s just a way to make a point about your “Masculine Operating Principles” (aka. M.O.P.’s).
The point is…most men don’t have any.
And that usually makes for an unhappy, uncertain, unfocused man.
I explain WHY this is in this video.
The question that most of us haven’t taken the time to answer is:
What do I expect of myself when nobody is watching?
If we don’t have a clear answer to this question we wind up REACTING a lot more than RESPONDING.
And as you know, REACTING to negative circumstances is almost always from a place of fear. These reactions come from an insecure, 14-year-old version of ourselves. Reactions have unbridled and undisciplined emotions attached to them.
Masculine Operating Principles are the key to learning how to respond like a man.
Responses come from an inner peace and a solid awareness of who you want to BE. When you know exactly what you believe and what you expect from yourself, your thoughts are calm and confident.
And when your thoughts are calm and confident your emotions become calm and confident.
Like I said. Most men don’t take the time to figure out their M.O.P.’s.
But for those who do?
More calm. More confidence. More peace. More clarity. More laughing. More MOJO.
These improvements are a NATURAL RESULT of working out your own stuff.
You’re in charge of your current reality and your future. You get to lead the life you want.
And if you’re not willing to be your own lead dog…the view will never change.
We want to meet you and support you on this journey of transformation and growth…
Free: If you’re serious about building your masculine mojo then apply for a coaching call with us we will help you identify what to focus on and what to avoid to get you feeling confident again.
What do I mean by “SERIOUS”?
- We take YOU and your struggles seriously…because we’ve been there
- We know living in a sexless marriage is serious…and so is showing your kids what a healthy affectionate relationship looks like
- A lack of intimacy of all kinds is serious now and for the long term health of your marriage
- We believe your personal emotional strength and well-being is serious
- We seriously show up 110% to our conversations with you and expect you to be as serious as we are about changing your life
Free Guide: Where You Should Focus To Grow Your Masculinity
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As Teddy Roosevelt said:
“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”
Q: What are “Masculine Operating Principles”?
A: They’re your personal code—the rules you live by when no one’s watching. They guide how you respond instead of react. Without them, you drift. With them, you become calm, consistent, and confident. Your M.O.P.’s define who you are under pressure.
Q: Why do I lose control and react emotionally?
A: Because you haven’t trained your principles. Reactions come from fear and old habits—responses come from clarity and strength. When you decide who you want to be before the moment hits, your emotions stop running the show.
Q: How do I know what kind of man I really am?
A: Watch how you act when nobody’s watching. That’s the truth. The little choices—the shopping cart, the tone of your words, the discipline in your day—reveal your operating system. Who you are alone determines the man everyone else meets.
Q: Why do calm, confident men seem so unshakable?
A: Because they live by principles, not moods. They’ve practiced staying grounded no matter what’s happening around them. When your identity isn’t tied to approval or outcomes, you stop being tossed around by every storm.
Q: How can I build more self-respect?
A: Start doing what you say you’ll do—even when it’s inconvenient. Integrity isn’t built in big moments; it’s built in small, quiet ones. Each time you keep your word, you prove to yourself that you can trust you.
Q: What happens when I finally live by my own code?
A: Peace. You stop chasing validation, stop apologizing for existing, and start leading your life on purpose. You don’t need control—you have presence. That’s when confidence becomes effortless and masculinity starts to feel natural again.
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